The new GST structure, announced by the GST Council on December 21, resolves longstanding uncertainties and ensures consistent tax treatment across brands.
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“The law has defined some points where, if you mix multiple flavours, you have to ideally tax on the higher taxation products. So if I mix a savoury and a sweet product, ultimately you get taxed for the sweeter product,” explained Chirag Gupta, Founder and CEO of 4700BC.
Under the revised framework, the GST rate is 5% for non-branded popcorn seasoned with salt and spices, 12% for branded packaged popcorn, and 18% for caramelised branded popcorn.
Gupta acknowledged that while the rules provide clarity, the unorganised snacking sector remains a challenge.
He highlighted that this segment often operates outside the scope of taxes and regulations, creating pricing disadvantages for compliant brands.
Stricter government measures are needed to address this disparity, he noted.
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Positioning itself as a premium snacking brand, 4700BC continues to innovate with value-driven products.
Recent launches include pop chips and crunchy corn, with more consumer-focused offerings in the pipeline.
The brand anticipates significant growth in 2025, driven by the expansion of quick-commerce platforms and rising customer adoption.
Gupta said the company aims to capitalise on its growing recognition by expanding its product portfolio to meet increasing demand
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